If you enjoy using any of the TV or video applications on your Xbox 360 then here's a heads up, adverts are coming your way.
Here's a quote from Ross Honey, the General Manager of Xbox Live Entertainment and Advertising:
[quote]As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.[/quote]
So what does this mean to us, the consumers?
Microsoft are set to introduce 15-30 second adverts to Xbox Live TV and Video applications, meaning you'll have to watch an advert prior to watching the program or film you've rented or intend to stream.
While I understand the economics behind such a move, it's already upsetting a lot of Xbox gamers. Recently YouTube has seen an increase in advertisement due to channels wanting to earn royalties from the videos that they are publishing (although you do get the option to skip them after a few seconds).
While I don't mind so much the advertisement on YouTube, the increase in advertisement appearing on the Xbox Marketplace is getting frustrating. Xbox Live Gold membership currently costs £39.99 (RRP) for 12 months, so surely those who choose to pay for the full service shouldn't have to then be forced to watch adverts too.
The entertainment applications on Xbox Live are becoming increasingly popular, so of course advertisement firms are going to want a piece of that action.
What are your thoughts on this? Should Gold members see the adverts? Perhaps it should have just been limited to Silver members? Do you not care as long as you get to enjoy what Xbox Live offers?
Bring out your comments below...